All the benefits of etched glass — and more — at a fraction of the cost.
With 65 restaurants, Morton’s of Chicago is the largest company-owned steakhouse group in the United States. The key to its fine-dining success is superior food and hospitality delivered in an upscale ambiance. The management at the company’s Atlanta restaurant, located downtown near the world-renowned CNN Center, wanted to provide a greater sense of privacy than its existing plain glass doors and windowed walls permitted.
Traditional acid glass etching was one possible solution, but that option involved an expensive, difficult, unforgiving, and permanent process. The company’s director of architecture wisely considered other options and concluded that the designer line of LLumar window film could provide all the benefits he sought at a fraction of the cost—plus design flexibility that acid-etching would not provide.
The local LLumar dealer created custom designs for the restaurant using two different films. LLumar NRMM PS3 black film—custom designed with the Morton’s logo—was installed on the front doors. The restaurant’s windows were treated with white frost LLumar NRM PS2 film, which was custom designed with an intricate pattern to enhance the restaurant’s look while shielding its interior and guests from the bustling street outside.